The use of PR and social media in research communication: Why & How?
SiN and NIHSPO are organising a seminar by Prof. Cecilie Staude on how to harness the power of PR and social media for one's research.
Increasingly more people use the internet to search for knowledge within particular topics. Nevertheless, most scientists and people working with research communication are not spending enough time on PR and social media, although research is the theme of many of the conversations that take place there. Lack of presence is not about lack of interest to explore the opportunities presented in social media, but rather lack of knowledge about how the channels can be useful. This presentation introduces the why and how of PR and social media in research communication.
Cecilie Staude is an assistant professor at department of marketing at Handelshøyskolen BI. She is a well-known speaker within the field of social media, and has written the book Sosial Kommunikasjon.
This event is open for everyone. Welcome! Sign up!